Last updated: 2 November 2026
Who we are
GFTM and Good For The Money are trading names of Real Live Data Limited, a company registered in England and Wales (company number 16654182), registered office 48 Shirburn Road, Plymouth, England, PL6 5PQ. Real Live Data Limited is the controller of the personal data described in this policy.
You can contact us about anything in this policy at info@gftm.ai.
What this policy covers
This policy explains how we handle personal data when you visit gftm.ai, contact us, or deal with us as a client, prospective client or business contact. Where we provide services under a written agreement, that agreement may contain further terms about data.
What we collect
- Contact details: your name, company, job title, email address and phone number.
- What you tell us: the content of your enquiries and messages.
- Business information: details of your business, its customers, invoices and payment history that you or your business share with us so we can assess, provide and manage our services. This can include the names and work contact details of people at your business and at its customers.
- Checks: information from credit reference agencies, Companies House and similar sources when we assess a business.
- Technical information: our hosting provider keeps standard server logs (IP address, browser type and pages requested) to keep the site secure and working.
How we use it, and our lawful basis
| Purpose | Lawful basis |
|---|---|
| Replying to enquiries and discussing our services | Legitimate interests: responding to and developing business relationships |
| Assessing, providing and managing our services, including credit limits, funding, collections and insurance | Contract with your business, or steps before entering one; legitimate interests |
| Credit, fraud and anti-money-laundering checks | Legal obligation; legitimate interests in managing risk |
| Keeping the website secure and working | Legitimate interests |
| Keeping records and meeting legal, accounting and regulatory duties | Legal obligation |
| Sending news about our services to business contacts | Legitimate interests or consent. You can opt out at any time |
Who we share it with
We do not sell personal data. We share it only where needed with:
- funders and credit insurers we work with to provide our services;
- credit reference and fraud prevention agencies;
- service providers, including our website host (Hostinger), our email and office software provider (Microsoft), and our professional advisers;
- regulators, law enforcement agencies or courts, where the law requires; and
- a buyer of, or investor in, our business, under a duty of confidentiality.
Transfers outside the UK
Some service providers may process data outside the UK. Where they do, we rely on UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum.
How long we keep it
- Enquiries that don’t lead to business: up to two years after our last contact.
- Client and transaction records: six years after the relationship ends.
- Server logs: a short period set by our hosting provider.
Your rights
Under UK data protection law you can ask us to give you a copy of your data, correct it, delete it, restrict or object to our use of it, or transfer it to you or another organisation. You can object to direct marketing at any time, and where we rely on consent you can withdraw it. Email info@gftm.ai and we will reply within one month.
You can also complain to the Information Commissioner’s Office (ico.org.uk, 0303 123 1113). We’d appreciate the chance to put things right first.
Security
We use appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access.
Cookies
See our Cookie Policy.
Changes to this policy
We may update this policy from time to time. The date at the top shows the current version.
